Discussion
What kills SMB deals with PE buyers (that most owners never see coming)
brokerbApril 4, 2026
Been doing this 15 years. The deals that fall apart are rarely about revenue recognition or something like that. Usually it comes down to one of three things:
1. Customer concentration. One customer is >20% of revenue and the seller never thought twice about it. I see this all the time and PE hates this. Even if the relationship goes back a decade, it shows up as a major risk discount at closing — or they just walk. Some of the SMBs I have worked with have had 50%+ concentration and never thought about it
2. Owner dependency. The business only runs because the owner is the business. No real GM, no systems, no second-in-command. Every deal has some of this but when it's severe the buyer has to figure out how to replace you on day one, and that's a hard ask at any multiple.
3. Messy books. Not fraudulent — just sloppy. Personal expenses mixed in, inconsistent revenue recognition, no clean P&Ls going back 3 years. This stuff drags out diligence by months and buyers use it as a hammer in price negotiations.
4. Not planning for taxes... this one is avoidable but takes some foresight which is tough because lot of people think they will run the company forever. But if you plan on selling you should really think about structuring as a C-Corp to take advantage of the QSBS deduction (perhaps the single greates tax break there is) *disclaimer I am not an accountant
Most owners spend a decade building revenue and then lose 1-2x EBITDA in the back half of a deal over stuff they could've fixed with 12 months of prep.
If you're thinking about an exit in the next 3-5 years, worth doing an honest audit of these three areas now. Happy to answer questions.
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Replies (5)
DanTheOperator✓3d ago
The owner dependency thing hit me personally. Had a buyer walk through our ops a couple years ago and within the first hour their main question was "what happens if you get hit by a bus." That was the whole conversation from there. We didn't close. Spent the next year building out a real management layer and it honestly changed how the business runs regardless of any exit.
MikeBuysBusinesses✓3d ago
Can confirm the concentration thing from the buy side. Passed on a deal last year — great margins, good owner — but one commercial customer was 38% of revenue (and that public comapny was shrinking in market cap / industry relevance). Couldn't get comfortable with it even with an earnout in place. Seller was genuinely shocked. They'd had that customer for 11 years, and they thought it was going to be a big negotation advantage for him
GarageDoorMan✓3d ago
Genuine question — at $1-3M revenue is PE even sniffing around home services or is that too small? Asking for obvious reasons.
PlumbingKing✓3d ago
Yeah from what I've heard they want at least that in net income, not just revenue. Your top line could look fine but if margins are
thin it's a different conversation.
PlumbingKing✓3d ago
The books thing is embarrassing to admit but yes. Had my accountant do a real cleanup last year (ex big 4 person) and it took 4 months to untangle 3 years of mixed personal expenses. Nothing crazy, but you know how it goes. Wish I did it earlier tbh