Recommended Books
A curated reading list for SMB operators and founders — books we've read, referenced, and recommend.
What It Takes: Lessons in the Pursuit of Excellence
Stephen A. Schwarzman
Alchemy
Rory Sutherland
Am I Being Too Subtle?
Sam Zell
Never Split the Difference
Chris Voss
Four Thousand Weeks
Oliver Burkeman
Profit First
Mike Michalowicz
Good to Great
Jim Collins
Unreasonable Hospitality
Will Guidara
Made to Stick
Chip Heath & Dan Heath
The Bitcoin Standard
Saifedean Ammous
Naked Economics
Charles Wheelan
Scaling People
Claire Hughes Johnson
$100M Offers
Alex Hormozi
Berkshire Hathaway Letters to Shareholders
Warren Buffett
The 7 Habits of Highly Effective People
Stephen R. Covey
Poor Charlie's Almanack
Charlie Munger
Zero to One
Peter Thiel
Secrets of Closing the Sale
Zig Ziglar
The Innovator's Dilemma
Clayton M. Christensen
Built to Last
Jim Collins & Jerry I. Porras
Built to Sell
John Warrillow
The Lean Startup
Eric Ries
Invent & Wander
Jeff Bezos
Atomic Habits
James Clear
Elon Musk
Walter Isaacson
Thinking Strategically
Avinash K. Dixit, Barry J. Nalebuff
Steve Jobs
Walter Isaacson
The Inner Game of Tennis
Timothy Gallwey
Confessions of an Advertising Man
David Ogilvy
How to Get Rich
Felix Dennis
Antifragile
Nassim Nicholas Taleb
Living Life Backward
David Gibson
The Big Short
Michael Lewis
How to Make a Few Billion Dollars
Brad Jacobs
Think Again
Adam Grant